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SWITZERLAND'S TRADE AND FINANCIAL SCENERY
Trading for Deficiencies Management
for Economic Development
By Ravi Mehta,
Ph.D.
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Peaceful and prosperous
is Switzerland
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NATURAL
SCENERY
The abundant natural
scenery is the foreign tourist’s delight, the country’s income; however, the
paucity of raw materials is the indigenous manufacturer’s plight – foreign
seller’s delight
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FINANCIAL SCENERY
The financial
scenery is the trader’s hope, prospective banker’s opportunity, the
country’s pride.
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Zurich,
world's best city, is Switzerland's
world-famous trade finance market

is Top Trade
Finance Bank in Zurich’s Financial Market
(UBS not acronym now – it’s a brand company name)

UBS'
ADDRESS -
BAHNHOFSTRASSE
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(The
author had an opportunity to stroll along this car-less down town on way to
UBS from the railway station where he arrived from London through Paris)
The world's five countries
are always in my mind: Switzerland, England, USA, France, and India. I
acquired my LC knowledge from the publications of England's National
Westminster Bank (NatWest), and Switzerland's Union Bank of Switzerland (UBS).
I had an opportunity to visit the UBS at Zurich from London by train.
At London I visited NatWest. From the UBS I got “Documentary Credits,
Documentary Collections, Bank Guarantees” and from the NatWest UCP
500. I visited UBS’ most beautiful training center, Management Training
Center “Wolfsberg”, near the Lake Constance (see photo), which tempted me to
write “Pictorial Biography of a Most Beautiful Bank Training Center in
Switzerland”. In the daily The Tribune in India I wrote “Swiss
Banking: Myths and Facts”
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Management Training Center “ Wolfsberg” near Lake Constance,
which the author visited from India to study its training
arrangements and teaching methodology
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In India I used my LC knowledge, acquired from the above said
foreign sources, in my job as a bank trainer. In the USA I used my LC
knowledge in my freelance writings for the New York-based trade magazine
THE EXPORTER. My US experience in writings got me an opportunity to
write for the two British trade magazines, Trade and Forfaiting
Review, and Global Trade Review, for the Toronto-based LC
Monitor, for the Paris-based Documentary Credits Insight
(DCI), and the Geneva-based International Trade Forum. The
Forum published my writing in three languages Spanish, French and
English. It was reprinted by many magazines and websites in many countries.
Visit
www.lcviews.com to see my some
published writings – click “Library”.
I am tempted to write a
series on world’s financial markets for LC VIEWS. My story on
Switzerland’s financial market is a part of the tempting series.
TRADE SCENERY
Switzerland is famous
for offshore banking because of its tradition of banking secrecy. It is also
well known for trade financing. Where there is trade promotion strategy
there is trade. Where there is trade there is trade financing. Where there
is trade financing there is LC. Switzerland has trade strategy. It has trade
friendly policies and regulations. Switzerland has created trade friendly
environment for its trade strategy. Switzerland needs trade because it is
not self-sufficient, not self-dependent. It lacks raw materials. This is the
country’s deficiency. The country manages the deficiency with import. That
is, it imports raw materials to use in the country’s economic development.
It has to depend on import trade. Import what you lack or can’t substitute.
The import is the necessity. It is catalyst for economic development. The
international dependence is the mother of international trade. And to
finance imports Switzerland exports finished goods. Everybody knows the
items Switzerland exports – Swiss cheese, Swiss chocolate, Rolex watch,
Swiss folding knife. To use export earnings for financing imports instead of
borrowing funds from international agencies for this purpose is the best way
because in this way the country does not become debt-ridden. The import must
be backed by export. This is the Swiss lesson that developing economies must
learn. Germany is Switzerland’s main trading partner. The trade links
politically isolationist Switzerland with the trading world. Lack of
self-sufficiency necessitates international trade and economic relations.
Trade agreements facilitate trade. Trade financing promotes trade. Nestle
is Switzerland’s example of foreign trade and foreign investment. Every
country I visited, Netherlands, UK, Canada, France, trades in Nestle
products. My native country India does consume Nestle. So does USA, whose
citizen I am now. The USA’s No. 1 retailer in the world, Wal-Mart, sells
Nestle. Nestle is the indispensable constituent of the candy aisle. I used
to use Nestle condensed milk in the hostel of a university in India where I
studied for M.Litt.
FINANCIAL SCENERY
To support its
international trade Switzerland has well developed trade finance
infrastructure. UBS is the famous landmark of the trade finance
infrastructure. Its expertise and experience in trade financing are the
country’s most valuable resources for fulfilling its trade objectives. The
UBS publication that I mentioned before is an example, an evidence, of the
UBS’ long-standing experience in the fields of documentary credits and
guarantees. This publication is UBS’ trade finance marketing strategy. It is
for its clients, to guide them step by step how to use LC for payment safety
in foreign trade.
The country has well
developed legal infrastructure to support trade and banking. It is well
connected with the European Union markets, through well developed
transportation and communication means that facilitate trade. Switzerland
has indigenous insurance arrangements to cater to the country’s risk
management needs.
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